What Level of Data Detail for Execs

So what do Executives want to see?  That's right, the data.  At what level detail?  Well, it varies.

Some CEOs like raw data dumps to discover the trends, because they are technically savvy and hands on.

Others like Dashboards, where they can look, get a snapshot to see the trends.  With this approach, it's helpful to have a complete picture view rolled up at the aggregates, with drill down capabilities all the way down to the detail transaction levels, to be most effective.  To identify isolated points of interest and figure out 'Why'.

Similar to newspapers, some like the detail level of the Wall Street Journal while others prefer the higher level like USA Today, with colorful graphics and watered down content.

I've seen both types of management styles in the real world, whatever works best per individual case I suppose.

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