- Data Source(s).
- Business Rule(s).
- ETL Massaging Data.
- Render/Deliver Report.
Just on a grander scale.
Possibly more complex data sets.
Including Semi Structured or Structure determined at runtime.
Perhaps Statistical algorithms or Data Mining.
If data were a production line, it starts with raw data, flows through an ETL process, where business rules get added and the final product is one form of Report, Dashboard, Visualization, Data set for Self Service discovery, etc.
Henry Ford would be proud of the automation / production line of Data into Insight.