The topic of discussion was Embedded Business Intelligence.
Basically, it has to do with displaying metrics within another application.
There're many vendors to choose from depending on your business objectives and Embedded BI could provide value if you want to customize your web app using Widgets, custom code or a combination of the two.
Overall, I see embedded BI as a useful methodology to display data to the users.
The full life cycle of BI has many components: from storing the data; to ETL, moving data and applying business rules; to data cleansing; to presenting data to users.
As we know there's no "one size fits all" in Business Intelligence.