I really think the advantage that Business Intelligence brings to the table is this.
BI has their tentacles in every facet of the organization.
They know how the accounting system works.
And the Marketing systems.
And the Sales systems.
And here's the key.
They know how all the systems integrate together.
Each department has a great understanding of their system.
Yet they lack the cohesiveness.
That's why the Business Intelligence team trumps the rogue independent departments.
The ones who go off into the Cloud or bring in their own consultants.
I'm all for self service.
I just think the BI team should setup the infrastructure and the data sources.
And allow the business to do their thing and access the data they need to run the show.
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