Big data is Big.
And if it's stored in Hadoop, you may want to query that data.
Alongside your traditional data stored in Relational Databases.
This poses a problem.
Which Microsoft found a solution.
Which allows common ETL tools access to the data.
And copy it to a database.
This is just the beginning of a great flood gate about to open.
Because if you can expose Big Data with Traditional Data in a common Select statement, just think of the possibilities.
Everyone will become a data scientist perhaps.
Where they'll write some code such as "Select * From BigData Where EveryoneIsADataScientist = True".
Wouldn't that be nice!