11/22/2012

ROI Riddle

How much business was generated based on a specific campaign?

Good question.  How do you know that?

You'd have to have data for all your campaign info.

As well as you Lead info.

And determine which Leads were Qualified.

And of the Qualified Leads, which ones converted into sales?

So what percentage converted, sliced by product, region, etc.

It can be done, just takes time.

And I have time.

So I meet with people on the Analytics side.

On the Business side.

And the Technology side.

To document the processes.

And look for the gaps / holes.

And find solutions.

To produce a workable high level analysis from start to finish.

Every touch point a customer stops along the way.

Once the architecture is in place, it's just a matter of consolidating the data sources.

And creating a Tabular Model for the big wigs to slice and dice.

And that's how it's done.

It won't be long now until I have something to show.

And the riddle of ROI will be solved.

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