A decade ago, Data was an afterthought.
While working on enterprise applications for a variety of orgs, the reporting aspect of the projec was usually the last topic of conversation, a nice to have.
Nowadays, Data has become the main course, the prime direction for organization.
They are mapping applications around the data, because there is value in that there data.
Which can be used to leverage a company to make them competetive.
Data has become the prime rib of the meal, instead of the after dinner mint.
These times they are a changin'.