Business Intelligence is a definite part of the business culture today and going forward.
With Social Media, people are now able to track 'sentiment'.
By that, not only are they viewing who, what, where, when, they are looking to find people's moods as well.
How was a particular experience?
How do you feel regarding a certain event?
Do you have a positive or negative opinion surrounding a product?
This information is extracted from Twitter feeds, Facebook, etc. to look for 'keywords' indicating + or - reactions.
This data can be aggregated, reported, sliced & diced so that people can change their actions based on feedback.
This is quite a powerful concept.
And it's popularity will only increase as time goes on.
So how do you FEEL about that?
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