Users don't care about the infrastructure.
They don't care about structured data.
Or unstructured data.
They don't care about Cloud architecture.
What they do care about is "actionable insights".
The want value from their data, from their business.
And you have to have 'Big Data' to do this.
To get insight.
To look for patterns.
To give you a competitive advantage.
To look for the 'white space', what the data isn't telling you.
For new opportunities.
To better mankind.
And get the economy going again!